Google Display & Video 360 API
Browse all Google APIs✓ Official Vendor SpecMarketingAdvertisingoauth2150 EndpointsREST
For Agents
Plan, activate, and optimise programmatic media buying across DSP campaigns, line items, creatives, and audiences.
Use for: I need to create a Display & Video 360 line item with a CPM bid strategy, List all campaigns under a DV360 advertiser, Upload a video creative to a DV360 advertiser, Update targeting on a line item across geographies
Not supported: Does not handle ad serving, floodlight conversions, or search ads — use for Display & Video 360 programmatic buying and trading only.
Google Display & Video 360 (DV360) is the demand-side platform for programmatic media buying across display, video, audio, and connected TV. The API exposes advertisers, campaigns, insertion orders, line items, creatives, audiences, channels, and inventory sources so trading desks can automate planning, activation, optimisation, and reporting at scale. With 150 endpoints, it covers the full workflow from advertiser setup through bid strategy and creative trafficking on the buy side.
Install Jentic One Beta
Connect the Display & Video 360 API to your agent
Jentic One is a self-hosted execution layer for AI agents. It lets your agent call the Display & Video 360 API, or any other public or private API you need. You set the rules, the agent never sees your credentials, and every call is logged.
Two steps, two machines. Install the instance in a safe environment, then register your agent from wherever it runs.
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Step 1: Jentic One Host machine
# On the machine that will host your Jentic One instance:
curl -fsSL https://raw.githubusercontent.com/jentic/jentic-one/main/tools/install.sh | sh2
Step 2: Agent machine
# On the machine where your agent runs (keep this separate from the instance):
curl -fsSL https://raw.githubusercontent.com/jentic/jentic-one/main/tools/install.sh | sh
jentic register # connects your agent to your Jentic One instanceJentic One is in public beta. The setup above keeps your agent separate from the instance, which is what you want before using real credentials: an agent running as the same OS user as Jentic One can read its stored keys directly. Just evaluating? A single local install is fine to start. See the secure deployment guide for the tiers.
Capabilities
What an agent can do with Display & Video 360 API.
Create insertion orders and line items with bid strategies and pacing
Upload creatives and assign them to line items across formats
Manage first-party audiences, channels, and negative keyword lists
Configure inventory sources and deal IDs for guaranteed and PMP buys
Bulk-edit line item targeting via batch endpoints
Download structured reports on campaign delivery and pacing
Use Cases
Patterns agents use Display & Video 360 API for, with concrete tasks.
★ Programmatic Campaign Activation
Trading desks use DV360 API to spin up entire campaign trees programmatically — advertiser, campaign, insertion orders, line items, creatives — instead of clicking through the UI. The /v2/advertisers/{advertiserId}/campaigns and /lineItems endpoints accept structured payloads that mirror the planning brief, so a 50-line-item launch goes out in minutes.
Create a Standard line item under campaign 12345 for advertiser 67890 with a CPM bid of $5, daily budget $100, and a frequency cap of 3 per user per day.
Bulk Targeting Updates
When a brand-safety event or creative refresh demands updating hundreds of line items, the bulk-edit endpoints under /v2/advertisers/{advertiserId}/lineItems:bulkEditAssignedTargetingOptions let traders apply geo, content category, and viewability changes in a single call. This avoids manual rework and keeps the live campaign aligned with policy.
Bulk-edit assigned targeting on line items 100, 101, 102 under advertiser 67890 to exclude content category news and add geo target US-CA.
Audience and Channel Management
Use the audiences and channels endpoints to maintain first-party data activations and inventory channels at scale. List existing audiences before activating, create channels grouped by inventory quality, and assign them to line items so spend flows to the right placements without one-off UI work.
List all audiences under advertiser 67890 with type FIRST_PARTY, then assign audience 9999 as a positive targeting option to line item 200.
Agent-Driven Pacing Audits
Through Jentic, an AI agent can sweep all active campaigns each morning, list under-pacing line items via the DV360 API, and surface a pacing report to the trader. Credentials are scoped per agent run by the MAXsystem vault — the trader sees a ranked list of line items needing attention without exposing OAuth secrets.
Use Jentic to list line items for advertiser 67890 with status ENTITY_STATUS_ACTIVE, fetch their pacing data, and return a list of those pacing below 70 percent of plan.
Key Endpoints
150 endpoints — google display & video 360 (dv360) is the demand-side platform for programmatic media buying across display, video, audio, and connected tv.
METHOD
PATH
DESCRIPTION
GET
/v2/advertisers
List advertisers accessible to the caller
GET
/v2/advertisers/{+advertiserId}/campaigns
List campaigns under an advertiser
POST
/v2/advertisers/{+advertiserId}/lineItems
Create a new line item
GET
/v2/advertisers/{+advertiserId}/channels
List inventory channels for an advertiser
GET
/v2/advertisers/{+advertiserId}/assets
List creative assets for an advertiser
GET
/v2/advertisers
List advertisers accessible to the caller
GET
/v2/advertisers/{+advertiserId}/campaigns
List campaigns under an advertiser
POST
/v2/advertisers/{+advertiserId}/lineItems
Create a new line item
GET
/v2/advertisers/{+advertiserId}/channels
List inventory channels for an advertiser
GET
/v2/advertisers/{+advertiserId}/assets
List creative assets for an advertiser
Why Jentic?
Three things that make agents converge on Jentic-routed access.
Credential isolation
Google OAuth tokens for DV360 are stored encrypted in the Jentic vault (MAXsystem). Agents receive scoped, short-lived tokens with display-video scope only — service-account keys never enter the agent runtime.
Intent-based discovery
Agents search by intent (e.g., 'create a DV360 line item') and Jentic returns the matching lineItems.create operation with its parameter schema across the 150-endpoint surface.
Time to first call
Direct DV360 integration: 5-10 days for OAuth, advertiser/campaign/lineItem CRUD, bulk targeting, and creative upload flows. Through Jentic: under 1 hour — search, load schema, execute.
Related APIs
Alternatives and complements available in the Jentic catalogue.
FAQs
Specific to using Display & Video 360 API through Jentic.
What authentication does the Display & Video 360 API use?
OAuth 2.0 with the display-video and doubleclickbidmanager scopes. Through Jentic, OAuth tokens are scoped per agent run and stored encrypted in the MAXsystem vault, so service-account JSON keys never enter the agent runtime.
Can I bulk-edit line item targeting through the API?
Yes. The lineItems:bulkEditAssignedTargetingOptions endpoint under /v2/advertisers/{advertiserId} accepts a list of line item IDs plus add/remove targeting payloads, applying changes in one transactional call.
What are the rate limits for the DV360 API?
DV360 enforces a default of 240 queries per minute per project per advertiser, with stricter limits on bulk and creative-upload endpoints. Quotas are visible in the Google Cloud Console and can be raised on request for high-volume traders.
How do I list line items through Jentic?
Search 'list DV360 line items', load the schema for /v2/advertisers/{advertiserId}/lineItems, then execute it with your advertiser ID. Jentic returns the parsed line item array with bid strategy and pacing fields.
Does DV360 support Connected TV and audio buying?
Yes. Line items support video and audio formats including CTV, with creative formats and inventory sources tagged for those environments. The same lineItem and creative endpoints handle the full set of formats.
Is the Display & Video 360 API free?
DV360 itself is enterprise-licensed through Google Marketing Platform (sales-led) — there is no usage charge for the API on top of the platform fee. Underlying media spend is charged separately through invoicing.
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